Joe Losardo, Executive Marketing Director for Taste of Home, Receives Honorable Mention for Marketer of the Year

(New York, NY) December 2, 2015 – During today’s 2015 Folio Marketing Awards, Taste of Home, the leading food and entertaining brand, received two accolades for the Gingerbread BLVD installation. The integrated holiday event won in the Sponsored Event and Gold! Award categories for its groundbreaking creativity and presentation, attendance, audience and sponsors’ satisfaction. Taste of Home’s Executive Marketing Director, Joe Losardo, also received honorable mention in the Marketer of the Year category.

The Folio: Marketing Awards shine a light on the greatest marketing efforts by the media industry’s most innovative marketing professionals. Winners and finalists executed groundbreaking efforts that elevated their brands, their clients and their teams to new heights.

“It is an honor that Taste of Home’s Gingerbread BLVD has been chosen from a field of such outstanding sponsored events, and I am thrilled by the industry recognition of our marketing efforts,” said Losardo. “Taste of Home is an engaging food brand that naturally lends itself to larger-than-life innovative, experiential campaigns, and partnering with Kellogg’s Rice Krispies to sponsor the installation in New York’s Madison Square Park helped us create the most compelling and festive holiday experience for consumers.”

With Gingerbread BLVD, Taste of Home was brought to life during key holiday timing to engage current fans, attract a new audience and bring families together. Creating a sponsored live holiday experience that connects consumers to the holiday spirit while keeping the sponsor top of mind, Kellogg’s Rice Krispies teamed with Taste of Home to create a flavor fantasyland of life-sized gingerbread houses in Madison Square Park. For the two weeks leading up to Christmas, adults and children alike explored this interactive and one-of-a-kind installation that brought the spirit of the season to life in one of the most trafficked areas of New York City.

*comScore Media Metrix, January 2015

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