Taste of Home’s Gingerbread Blvd Takes Two Awards During 2015 Folio: Marketing Awards Ceremony
Joe Losardo, Executive Marketing Director for Taste of Home, Receives Honorable Mention for Marketer of the Year
(New York, NY) December 2, 2015 – During today’s 2015 Folio Marketing Awards, Taste of Home, the leading food and entertaining brand, received two accolades for the Gingerbread BLVD installation. The integrated holiday event won in the Sponsored Event and Gold! Award categories for its groundbreaking creativity and presentation, attendance, audience and sponsors’ satisfaction. Taste of Home’s Executive Marketing Director, Joe Losardo, also received honorable mention in the Marketer of the Year category.
The Folio: Marketing Awards shine a light on the greatest marketing efforts by the media industry’s most innovative marketing professionals. Winners and finalists executed groundbreaking efforts that elevated their brands, their clients and their teams to new heights.
“It is an honor that Taste of Home’s Gingerbread BLVD has been chosen from a field of such outstanding sponsored events, and I am thrilled by the industry recognition of our marketing efforts,” said Losardo. “Taste of Home is an engaging food brand that naturally lends itself to larger-than-life innovative, experiential campaigns, and partnering with Kellogg’s Rice Krispies to sponsor the installation in New York’s Madison Square Park helped us create the most compelling and festive holiday experience for consumers.”
With Gingerbread BLVD, Taste of Home was brought to life during key holiday timing to engage current fans, attract a new audience and bring families together. Creating a sponsored live holiday experience that connects consumers to the holiday spirit while keeping the sponsor top of mind, Kellogg’s Rice Krispies teamed with Taste of Home to create a flavor fantasyland of life-sized gingerbread houses in Madison Square Park. For the two weeks leading up to Christmas, adults and children alike explored this interactive and one-of-a-kind installation that brought the spirit of the season to life in one of the most trafficked areas of New York City.
The Folio: Marketing Awards program is presented by Folio:, the leading publication serving the entire magazine media industry. The Folio: family of products also includes Folio: magazine, weekly eNewsletters, Folio: Webinars, The Folio: Eddie & Ozzie Awards, The Folio: Show, and The Folio: 100.
About Taste of Home
Taste of Home is the leading multi-platform producer of information on food, cooking and entertaining, serving home cooks engaging media that capture the joy and comfort received from food made with love. Our content is available online at TasteofHome.com and via the Taste Digital Community, with more than 39 million monthly visitors*, making these sites top destinations for kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. The same engaging content can be found in Taste of Home magazine, with a circulation of 2.5 million; Simple & Delicious magazine; top-selling bookazines; newsstand specials; popular cookbooks and via digital download on iPad, mobile apps and Kindle.
Taste of Home also produces the Taste of Home Cooking School, one of America’s leading cooking school programs, inspiring more than 140,000 passionate home chefs each year and hosting more than 200 events across the country. The Taste of Home Online Cooking School is a convenient at-home experience that delivers the same blend of energy and expertise that those who attend the live Cooking School shows enjoy.
*comScore Media Metrix, January 2015
**Facebook, Twitter, Pinterest, Instagram May 2015