Our Trusted Data Solutions allows clients and agency partners to employ a unique set of offerings that allow for a more targeted approach to meeting campaign objectives.
Our proactive approach to data starts from creating the right content and environment. We gather insights from how our customers consume our content and are able to identify targeted sets of user behaviors and demographics who have distinct purchasing habits.
Our Consumers are Active Participants:
Our content inspires action at the crucial moments when consumers are inspired to make purchase decisions.
They are Seekers:
A majority of our traffic comes from search, giving us insight into what consumers want in the moment
We are Brand Safe & Evergreen:
Our content is tied to helping consumers with everyday solutions
After building custom audience segments, we leverage data listening tools to identify thoughtful adjacencies to content that has like-minded characteristics to the seed segment. Through this process, we can discover relevant audiences, drive awareness and engagement for a client’s campaign.
Data + insights + contextually relevant content
= stronger advertiser connections
2P Segment Ingestion
Custom First and Third Party Data Audience Segments
Data Pass-Back Opportunities
For a full list of capabilities download the below
Trusted Data Solutions Data Grid