‘Family Handyman’ Turns 70, ‘Taste Of Home’ Hits Record Site Traffic
MediaPost by Sara Guaglione;
Family Handyman is celebrating its 70th anniversary in the Winter issue, which hit newsstands last week.
The homeowners-focused title from Trusted Media Brands has recently reached a younger and more diverse audience. Family Handyman experienced a 29% increase in the magazine’s millennial readership in the past year.
In July, female visitors to the brand’s website outnumbered male visitors, making up 55% of Family Handyman’s site traffic.
In the latest issue, editors tackle a fireplace repair project, much like the magazine did in its first issue. They also refresh a 3D accent wall project from the 1950s and take on a hi-lo table project from the 1960s.
Another piece looks back at Family Handyman’s most interesting vintage ads, tips, advice and projects from over the decades.
Another Trusted Media Brands title says this Thanksgiving was its best week ever. From November 22-29, Taste of Home’s site visits were up 12% year over year.
The site had its best day ever on Thanksgiving eve, with nearly 3.5 million visits, up 9% YOY.
On Thanksgiving Day, Taste of Home experienced a 33% spike in traffic.
“Going into the holiday, we expected a banner week knowing that many people who normally enjoy their holiday meal at mom or grandma’s house would need to ‘DIY it’ this Thanksgiving,” said Taste of Home Chief Content Officer Jeanne Sidner.
Taste of Home’s top stories included “How Long To Cook A Turkey” and “Your Step-By-Step Guide For How To Cook A Turkey,” as well as “How To Cut Down Recipes.”
Taste of Home’s apple-pie recipe saw visits jump by 26% this year.
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands, is headquartered in New York City. For more information, visit www.trustedmediabrands.com.