News

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_column_text el_class="main-content"]NEW YORK AND LOS ANGELES – AUGUST 12, 2021 – Following a year of significant growth, Trusted Media Brands, a portfolio of user-generated and community-based lifestyle brands including Taste of Home, Family Handyman, and Reader’s Digest, has acquired...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_column_text el_class="main-content"]Digiday by Kayleigh Barber;A successful first-party data strategy incorporates data into every facet of the business — from advertising to affiliate to licensing. At least that’s how Trusted Media Brands’ CEO Bonnie Kintzer is approaching the company’s...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_column_text el_class="main-content"]AdExchanger by Allison Schiff; When Reader’s Digest Association rebranded to Trusted Media Brands in 2014, a reporter commented to CEO and president Bonnie Kintzer at the time that “it’s not a sexy name.” “And I said, ‘Thank...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_column_text el_class="main-content"] MediaPost by Sara Guaglione; Family Handyman is celebrating its 70th anniversary in the Winter issue, which hit newsstands last week. The homeowners-focused title from Trusted Media Brands has recently reached a younger and more diverse audience. Family Handyman...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_column_text el_class="main-content"] "As I've said before, the industry is going through a painful transition that's unforgiving to publishers that don't adapt to the changing media market." [/vc_column_text][vc_column_text el_class="main-content"] "The company's digital rebirth is a sign that traditional publishers can adapt...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_column_text el_class="main-content"] In 2013 Reader’s Digest Association was going through its second bankruptcy in five years and was on life support, having failed to adapt to advances in technology. [/vc_column_text][vc_column_text el_class="main-content"] A year later Bonnie Kintzer, the fourth CEO in...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_column_text el_class="main-content"] A new Folio: survey and eight company leaders reveal where the industry will be placing its bets this year. "Digital media brands have to make continuous investments in talent and digital platforms to stay successful."   Folio: by Caysey...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZ29vZG1vcm5pbmdhbWVyaWNhLmNvbSUyRnZpZGVvJTJGZW1iZWQlMkY2ODUxNTMwMSUyMiUyMHdpZHRoJTNEJTIyNjQwJTIyJTIwaGVpZ2h0JTNEJTIyMzYwJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQW5vbmUlM0IlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html][vc_column_text] Good Morning America [/vc_column_text][vc_empty_space][vc_column_text]Good Morning America by Haley Yamada; Add a Mediterranean flair to this American snack-time favorite. Meet the Mediterranean hummus pita chip nacho, a twist on the Super Bowl classic! Gina Fensler of Cincinnati, Ohio, shared this recipe with...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space][vc_column_text el_class="main-content"] "The spikes in traffic right at the holidays tells us that people are finding our recipes just in time to get them on the table for their friends and family"  Taste of Home's strong digital performance in...