30 Jul
Reader’s Digest Association Launches Online Learning Platform

NEW YORK, NY,  July 30, 2015 — In a move that further expands its multiplatform digital media offerings, Reader’s Digest Association (RDA), home to some of the world’s largest, most trusted and iconic media brands, today announced the launch of its new e-learning platform, EnrichU. The online platform officially debuts with the Taste of Home Online Cooking School and The Family Handyman DIY University. A third RDA e-learning program is scheduled for the fall, with additional programming to follow.

“Millions of people turn to our brands as trusted sources of inspiration, motivation and authoritative advice to help develop new skills, share passions and make positive improvements in their lives,” said Bonnie Kintzer, President and CEO of Reader’s Digest Association. “Now with EnrichU, the online community has access to our engaging content and talented editors anywhere and at any time.”

Taste of Home Online Cooking School
The premier online school for home cooks, the Taste of Home Online Cooking School e-learning portal features curated how-to videos for beloved recipes created by home cooks across the country and individually tested by culinary experts in the Taste of Home Test Kitchen. The tutorials aim to easily answer, “What am I cooking tonight?” and are designed for those who want to bring their families together to enjoy delicious, home cooked meals.

Course instructors range from Taste of Home editors and Test Kitchen chefs to notable authors and well-known food bloggers. Students can choose classes based on meal type, cuisine, specific ingredients and dietary needs. Whether a home cook wants to learn “Everyday Gluten Free” recipes or indulge in “American as Pie,” the Taste of Home Online Cooking School teaches the best recipes selected by the editors of America’s most popular cooking magazine.

“Cooking should be enjoyable – not arduous – and practice makes perfect,” said Catherine Cassidy, Editor-in-Chief of Taste of Home magazine. “The Taste of Home Online Cooking School brings together a passionate community of like-minded home cooks and teaches cooks of every level how to enhance their cooking style on their own time, with terrific recipes, expert instruction and techniques to take the work out of meal prep.”

The Family Handyman DIY University
For the do-it-yourself enthusiast, The Family Handyman DIY University is the only place for step-by-step, easy-to-follow instructional video courses backed by The Family Handyman’s 64 years of editorial experience. The online learning platform is perfect for do-it-yourselfers that range from new homeowners to seasoned DIY enthusiasts looking to sharpen their skills in anything from basic electrical work to yard landscaping. Instructors include The Family Handyman editors as well as trade experts, and span categories that cover basic skills and tips, electrical, trim, plumbing and outdoor projects. For the DIYer looking to “Paint a Room Like a Pro,” or “Fix it Yourself and Save,” DIY University makes it easy to learn.

EnrichU delivers expert content in the areas of food and cooking, DIY home improvement, and health and wellness. It motivates and inspires consumers to explore and share their passions and pursue new areas of discovery that enrich their lives.

About Reader’s Digest Association
Reader’s Digest Association (RDA) is a family of iconic brands that celebrate reading, sharing, and doing among consumers on print and digital platforms.

Our portfolio of products includes our flagship magazine Reader’s DigestTaste of Home, the world’s largest circulation food publication; The Family Handyman, America’s leading source for DIY; and a suite of Enthusiast titles including Birds & Blooms, Country, Country WomanFarm & Ranch Living, and Reminisce.

For more than 90 years, we have simplified and enriched the lives of a passionate readership by discovering and expertly selecting the most interesting content in family, food, health, home improvement, finance, and humor.

Reader’s Digest casts a global footprint by providing products and services around the world through owned and licensed operations.

Further information about the company can be found at www.rda.com.  

Samantha Kops
Horn Group for Reader’s Digest Association
(646) 202-9756
[email protected]