Reader’s Digest Unveils Newly Designed Website
NEW YORK, NY, September 29, 2015 – Reader’s Digest, one of the most read media brands, today unveiled a newly designed website at RD.com, enhancing its digital multi-platform presence with a new, mobile-first, totally responsive design that features a robust array of content that the Reader’s Digest audience trusts as a source of information and inspiration in their daily lives.
As Reader’s Digest continues to reach consumers across multiple touch points and channels, the new RD.com has been redesigned with updated aesthetic and additional features:
- Slideshows now default to a single-page layout, making the site more user-friendly across all devices
- A new “long form” article layout to better showcase feature stories and content
- Display ads have been overhauled to be fully responsive and now include several adhesive units that will allow full viewability on desktop
RD.com continues to feature interactive content and the same classic reader favorites, including “Everyday Heroes,” “Laughter is the Best Medicine” and “Life in these United States,” as well as content that spans health, family, home, heroes and humor.
“Our readership is very strong, engaged and passionate about the content we create,” said Liz Vaccariello, Reader’s Digest Editor-in-Chief and Chief Content Officer. “Our newly designed RD.com brings to life the heartwarming personal stories, practical advice and features our readers love, and I’m pleased to share our content in an engaging format that can be consumed on a smartphone, tablet or laptop.”
Links to the Facebook, Twitter, Instagram, YouTube, Pinterest and Google+ social media channels for Reader’s Digest are integrated throughout RD.com, providing opportunities for readers to post and share content. The relaunch of RD.com marks the introduction of initial new website features, with further enhancements to be unveiled in the months ahead.
About Reader’s Digest
Reader’s Digest, A Trusted Media Brands, Inc. (TMBI) Company, simplifies and enriches consumers’ lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, finance and humor. Reader’s Digest is available online at RD.com; in print; via digital download on iPad, mobile apps and tablets; and can be accessed via its social media channels: Facebook, Twitter, Instagram, YouTube, Pinterest and Google+.
TMBI comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.