Taste of Home Enhances Experiential Cooking Events With New National Series: Taste of Home Live
Eggland’s Best, National Honey Board, Jones Dairy Farm and LT Foods Participate as National Sponsors; Events Support Feeding America
MILWAUKEE – (April 18, 2017) – Taste of Home, a Trusted Media Brands, Inc. (TMBI) company and the leading multi-platform producer of information on food, cooking and entertainment, is introducing its new national cooking event series, Taste of Home LIVE, an interactive live show that is one part culinary class and two parts delicious entertainment. Taste of Home LIVE’s nationwide tour will run through the spring in 10 markets, including Atlanta, Chicago, Indianapolis, Jersey City, Minneapolis and Philadelphia. The program will expand to over 40 markets by the end of 2017 and over 80 markets the following year.
Eggland’s Best, Jones Dairy Farm, the National Honey Board and LT Foods’ Royal rice are the 2017 Taste of Home LIVE national sponsors. Attendees will be invited on stage to learn simple food styling and decorating tricks utilizing sponsors’ products throughout the experience. The show will also incorporate a real-time Q&A session with the chefs featuring product-related questions.
For the first time, iHeartMedia will join Taste of Home as a national media partner for the cooking event series. iHeartMedia will support Taste of Home LIVE with on-air ticket giveaways across all markets, as well as other promotions tied to iHeartMedia’s loyal listeners club, all its social media channels and local market websites.
Taste of Home LIVE will include several new elements to appeal to both advertisers and attendees.
- Engaging a millennial audience – While Taste of Home continues to please its core fan base, it will expand its focus to attract and engage millennial moms at Taste of Home LIVE shows with social integrations and onstage opportunities. Each event will have a pre-show cocktail hour, onstage demonstrations with audience sampling and post-show cocktails and desserts, featuring recipes from Taste of Home and the local community.
Audience members will post to Facebook, Instagram or Twitter for a chance to participate in an onstage competition using products from show sponsors. During the cocktail hour, guests will be encouraged to post photos from the event on social media using the hashtag #TOHLive. From the pool of tagged posts, a handful of lucky attendees will be chosen to sit at the chef’s table to experience the show up close and sample each recipe that is prepared.
- Ensuring a cohesive brand experience – To create the Taste of Home LIVE experience throughout the U.S., Taste of Home has partnered with WME | IMG’s Fusion Marketing, an experiential marketing agency that brings brands to life through creative event activations. In this new agreement, Fusion will plan, execute and amplify each local market’s Taste of Home LIVE event.
- Incorporating a charitable experience – As part of Taste of Home’s ongoing commitment to local charities, this year’s Taste of Home LIVE series supports Feeding America across the country. Each event will host a food drive and Taste of Home will donate 10 percent of its total merchandise sales to Feeding America. To date, Taste of Home has raised over $600 million for local charities as part of its philanthropic initiatives.
“Working with Taste of Home has allowed our consumers to have an authentic and positive experience with our brand,” says Elena Parks, brand manager at Eggland’s Best. “Putting our products directly in the hands of our consumers during a personal and memorable experience like Taste of Home LIVE produces a lasting impression for our consumers, making them more likely to reconnect with us in the future.”
“We take great pride in the recipes and trusted content our readers contribute to Taste of Home each day,” says Donna Lindskog, publisher of Taste of Home. “Lifting the content off the page and bringing the Taste of Home experience to life gives our readers an opportunity to interact with us beyond their screen or device. Audience members will learn inspired kitchen hacks and hot tips for developing delicious dishes supplied by real cooks. All participating brand sponsors will be able to create personal relationships in a very targeted, relevant way, resulting in lasting memories and loyal customers.”
Tickets are now on sale for the spring 2017 Taste of Home LIVE events at tasteofhome.com/live.
About Taste of Home LIVE
Taste of Home LIVE, a Trusted Media Brands, Inc. brand, inspires passionate home cooks at live events across the country each year. For almost 70 years, Taste of Home has produced the largest and longest-running live cooking program in the world. Taste of Home LIVE shows are designed for busy food lovers and home cook heroes.
At each show, chefs demonstrate step-by-step instructions to create satisfying and flavorful dishes. The jam-packed program offers tips on easy-to-prepare recipes with step-by-step instructions to create dishes that feature familiar, everyday ingredients and the best recipes submitted by real home cooks. Taste of Home LIVE is more than a national tour, it’s a tour-de-force for celebrating communities and home cooks across the country.
Trusted Media Brands, Inc. comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.