With the Help of Folgers® brand, Four Life-Size Gingerbread Houses Featuring Mars Chocolate Decorations and Powered by Shazam will be Unveiled in Madison Square Park

NEW YORK, Dec. 8, 2015 — Taste of Home, the leading food and entertaining brand, brings New Yorkers its annual Gingerbread Boulevard installation in New York City’s Madison Square Park today. The free, interactive holiday season event features four one-of-a-kind life-size Gingerbread Houses, which will be unveiled at 3:30 p.m. ET, prior to the park’s annual holiday tree lighting ceremony.

Taste of Home has partnered with Folgers® as presenting sponsor of the installation and the two companies have been counting down the top five holiday traditions on Facebook, Instagram and TasteofHome.com, culminating in the debut of Gingerbread Boulevard.

“We’re thrilled to work with Folgers to bring Gingerbread Boulevard to life in New York’s Madison Square Park, sharing our festivities and holiday traditions,” said Taste of Home Editor-in-Chief Catherine Cassidy. “Both Taste of Home and Folgers are iconic brands that share a rich history of bringing families together to share and enjoy wholesome experiences.”

Taste of Home worked with Shazam to bring an interactive mobile experience to Gingerbread Boulevard. Park visitors can use the Visual Shazam recognition technology to virtually travel inside each house right on their mobile phones. Users will get a 360-degree view of the inside of the gingerbread homes and will be able to click on hotspots where they can take selfies inside the houses and discover exclusive holiday traditions content from Folgers.

Folgers is proud to be a part of this special Taste of Home holiday installation and share a little of the comfort, warmth and optimism of the holidays with New Yorkers. Since 1850, Folgers has been a part of turning shared moments over coffee into traditions that last. From early morning wake-up calls, to quiet moments and holiday celebrations, Folgers is The Best Part of Wakin’ Up.

Each house on Gingerbread Boulevard is themed to “Home for the Holidays,” celebrating the unique regions and lifestyles of Americans across the country, and include: Surf Shack, Ski Chalet, Farmstead and Houseboat. They also feature life-size candy decorations that represent Mars favorites, including M&M’S®, TWIX®, SNICKERS® and DOVE® Chocolate.

“While our chocolate products are enjoyed throughout the year, they make the holiday season even sweeter,” said Berta de Pablos, VP of Marketing, Mars Chocolate North America. “By adding M&M’S®, TWIX®, SNICKERS® and DOVE® Chocolate to Gingerbread Boulevard, we’re hoping to inspire families to celebrate the season with Mars Chocolate.”

Anyone in the holiday spirit can go to TasteofHome.com/GBBlvd to vote for their favorite house, and enter for a chance to win a $5,000 cash prize from December 9-22, 2015. Visitors can also engage in festivities via social media using the hashtag #TOHBLVD15. Gingerbread Boulevard will be on display to the public at Madison Square Park through December 22. The winning house will be revealed on December 23 on TasteofHome.com.

Beginning in 1912, Madison Square was home to the first public holiday tree in the nation. The annual celebration, hosted by the Madison Square Park Conservancy, is packed with free family activities and live entertainment. Taste of Home will be distributing Folgers Coffee and Mars Chocolates, along with books and magazines to share fun, family-friendly ideas with park visitors.

About Shazam
Shazam is one of the world’s most popular apps, used by more than 120 million people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores — and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. Follow us on Twitter @shazam or for more information, visit www.shazam.com