Bonnie Kintzer is the President and Chief Executive Officer of Trusted Media Brands, a portfolio of brands that reach nearly 60 million unduplicated consumers across industry-leading brands such as Taste of Home, Family Handyman and Reader’s Digest.
Kintzer led a bold transformation of the company as part of a broader growth strategy to transform the business into a digital-first, multi-platform media company with a portfolio of brands consumers trust. Under Kintzer’s leadership, the organization has doubled its digital reach and launched new direct-to-consumer products such as MyDiyUniversity.com, Taste of Home’s Cookware and Bakeware, and Special Delivery subscription boxes.
Prior to joining Trusted Media Brands, Kintzer was Chief Executive Officer for Women’s Marketing Inc., the leading marketing company serving emerging brands targeting women. Kintzer returned to Trusted Media Brands having previously served a nine-year tenure with Reader’s Digest Association where she held several executive positions and was responsible for a number of the company’s largest publishing and digital properties including Allrecipes.com, and the hugely successful launch of Every Day with Rachael Ray.
Kintzer, who holds an MBA from Harvard Business School and a B.A. from Clark University, is Chairperson of the Reader’s Digest Foundation. She serves as a member of the board of directors for Thryv (Nasdaq: THRY), Union Savings Bank and the Children’s Learning Center of Fairfield County and is Chair of the MPA – The Association of Magazine Media.