Bonnie Kintzer is the President and Chief Executive Officer of Trusted Media Brands, a leading media company that reaches hundreds of millions of global viewers, readers, and consumers via a dynamic portfolio of media properties including FailArmy, The Pet Collective, Taste of Home, Family Handyman, Reader’s Digest (which celebrates a 100 year milestone in 2022), and People are Awesome.
Kintzer has led a bold transformation of the company as part of a broader growth strategy to transform the business into a digital-first, multi-platform media company with a portfolio of brands consumers trust. Under Kintzer’s leadership, the organization has doubled its digital reach and launched new direct-to-consumer products such as MyDiyUniversity.com, Taste of Home’s Cookware and Bakeware, and Special Delivery subscription boxes.
Kintzer continued the company’s drive for growth and an increased video footprint by acquiring Jukin Media in August 2021, a leading digital entertainment company, adding engaged audiences across the pets, humor, and active lifestyle verticals to its already established community of food, home, lifestyle and wellness content – reaching nearly 220 million social media users and delivering more than two billion minutes of monthly video viewership across streaming TV and social media.
Prior to joining Trusted Media Brands, Kintzer was Chief Executive Officer for Women’s Marketing Inc., the leading marketing company serving emerging brands targeting women. Kintzer returned to Trusted Media Brands having previously served a nine-year tenure with Reader’s Digest Association where she held several executive positions and was responsible for a number of the company’s largest publishing and digital properties including Allrecipes.com, and the hugely successful launch of Every Day with Rachael Ray.
Kintzer, who holds an MBA from Harvard Business School and a B.A. from Clark University, is Chairperson of the Reader’s Digest Foundation. She serves as a member of the Board of Directors for Thryv (Nasdaq: THRY), SilverSpac (Nasdaq:SLVRU), Union Savings Bank and the Children’s Learning Center of Fairfield County and is Chair of the MPA – The Association of Magazine Media.