Lora Gier is the Executive Vice President of Sales and Marketing at Trusted Media Brands, a media and direct marketing company that connects with more than 58 million unduplicated consumers across industry-leading brands such as Taste of Home, Reader’s Digest and Family Handyman. In this role, Gier oversees sales and marketing efforts across all brands and platforms for the company.
An experienced executive Gier previously worked at Time Inc where she built multimillion- dollar ad partnerships, created the company’s Shopper Marketing division, and developed and sold first-to-market products like programmatic print. Prior to that, Gier had been at Reader’s Digest Association where one of her responsibilities had been building the first sales and marketing teams for Taste of Home. She has also held leadership positions at Conde Nast and Hearst.
Gier has an MBA from Northwestern University’s Kellogg School of Business and a B.A. from Michigan State University.