Michelle Korchinski-Ogden is the Chief Marketing Officer at Trusted Media Brands, a media and direct marketing company that connects with more than 58 million unduplicated consumers across industry-leading brands such as Taste of Home, Reader’s Digest and Family Handyman.
Michelle is responsible for creating a unified view of the consumer with a focus on the digital transformation of published products and the growth of new products like the Taste of Home Special Delivery Box and Family Handyman DIY University. She brings over 20 years of direct, digital and consumer marketing experience across technology and publishing.
Prior to joining Trusted Media Brands, Michelle was the Head of Marketing at CaaStle, a first-to-market fashion subscription rental technology start-up, where she built and led the marketing team and grew subscriptions for CaaStle’s own brands before building and leading a second team focused on marketing technologies to, and subscriptions for, major third party fashion brands entering the subscription rental space. Before that, Michelle spent 12 years at Time Inc, where she led consumer marketing for many of Time Inc’s largest brands like Southern Living, Real Simple and Food & Wine, and where she took on a leadership role in the digitization of all Time Inc. properties. Previous roles included positions at Ziff Davis and Random House. Michelle received an MBA in Marketing Management from Baruch College and a BSBA in Accounting from Slippery Rock University.