Dole Packaged Foods will be seamlessly integrated into Bakeable holiday programming with a recipe-driven digital program

Bakeable will have a print extension in every issue

 

(NEW YORK, NY) November 8, 2019 /PRNewswire/ — Taste of Home, the leading multi-platform producer of food, home cooking and entertaining content, today launched Bakeable, a new franchise dedicated to the joy of baking. Bakeable is a multimedia destination offering recipes, tips and ideas for holiday and everyday baking, with baking guides, newsletters, contests, and challenges.

On TasteofHome.com, in Taste of Home magazine, and on Facebook, Bakeable brings together a community of baking enthusiasts to trade recipes and tips, share photos, and ask questions of the Taste of Home editors and Test Kitchen team. Bakeable will have a print extension in every issue, with a front-of-book section featuring baker profiles, advice, inspiration, and promotion of the monthly Bakeable challenge.

Taste of Home’s audience is a longstanding community of home cooks who love to engage and connect with each other over their favorite recipes, and in a recent poll almost half of the respondents told us they bake weekly,” said Jeanne Sidner, content director of Taste of Home. “Bakeable is a new way for our audience to come together and share recipes, give advice and celebrate their baking successes online.”

Taste of Home is the No.1 destination among its competitive set for baking enthusiasts, according to ComScore/MRI, and has more than 15,000 tested and published baking recipes that earn millions of unique monthly visitors year-round. In the past year, Taste of Home received an average of 6.6 million monthly unique visitors to its baking content (Adobe Analytics), with its baking contests being the most popular, generating more than 500 recipe submissions annually.

As the sole launch sponsor for Bakeable, Dole Packaged Foods will be seamlessly integrated into Bakeable holiday programming with a recipe-driven digital program, “The Classic Holiday Season,” to inspire home cooks to prepare classic, time-tested recipes using Dole’s canned pineapple. The custom integration will include a holiday content series featuring native articles and custom videos.

“Dole is excited to be the sponsor of Taste of Home’s launch of Bakeable,” said Sharon Bykerk, Senior Business Manager, Dole Packaged Foods. “Canned pineapple is a versatile ingredient in many classic, as well as more contemporary, holiday recipes. We believe bakers visiting the site will be thrilled with the content and be able to access a wide array of useable information for the upcoming holiday season.”