Trusted Media Brands Announces Digital Team Expansion; Premieres Multiple New, Original Brand-Safe Video Series at NewFronts Presentation
New Advertiser Perceptions Study Reveals Widening Gap Between Social and Video Platforms
NEW YORK, NY – (May 8, 2017) Trusted Media Brands Inc., (TMBI) today announced seven new video series aligned with its Taste of Home, Reader’s Digest and The Family Handyman / Haven Home Media properties during its NewFronts presentation, “Home Starts Here,” at New York City’s Crosby Street Hotel. At the presentation, TMBI reinforced its continued commitment to rapid growth as a digital-first multi-platform media company, showcasing cross-platform approaches for advertisers with a focus on video storytelling in a transparent, brand-safe environment.
To meet marketers’ needs for increased video advertising and integrated brand campaign options, TMBI announced its plans to add over 25 new roles to its digital team. The new digital team members will support the growing roster of digital programming, as well as create custom video content for advertisers. The TMBI digital team will work in collaboration with Arcade Creative Group, the creative and marketing agency born from Sony Music, as a result of a new content partnership agreement announced earlier this year.
Following its inaugural NewFronts presentation in 2016, TMBI worked with multiple brand clients and agencies, including Sterling, Eggland’s Best and other Fortune 100 companies, to create 65 video campaigns for its top properties. The new TMBI original series unveiled today include:
Reader’s Digest is planning two new series, including “My Morning Ritual,” which explores the healthy morning habits of well-known people from all walks of life. This series will turn “healthy” into a fascinating and diverse storyline spanning an eclectic world of inspiring lifestyles and backgrounds. A second series, “________ Your Way to Better Health,” highlights ways to stay healthy beyond physical fitness. Each episode showcases a different health topic – from eating and sleeping to listening and loving.
Taste of Home‘s “Everyday Gorgeous” food and styling video series aims to inspire audiences to make everyday table and food experiences into moments of beauty with quick tips to transform meals. The kitchen inspiration continued with Taste of Home’s other series, “Test Kitchen Shorts.” These quick and easy-to-consume videos share surprising and fun shortcuts, tricks and ideas that will excite any curious, enthusiastic home cook.
The Family Handyman introduced “The Design+Build Challenge,” a series pitting seasoned Family Handyman editors against a team of up-and-coming makers to create new furniture from salvaged junk. Using scavenged materials and a little bit of ingenuity, these competitors will give viewers a glimpse of the design and build process as stamina and creativity are put to the test.
The new lineup also features an original series from Haven Home Media, “Bragging Rights,” hosted by professional house flippers, Dave Seymour and Pete Souhleris, formerly of A&E’s Flipping Boston. Within each episode, the design team will complete first-rate, specialty home features creating prideful projects for viewers to implement and boast about.
The Family Handyman also showcased “5-½ Hacks,” a video series featuring fun, creative, and easy-to-use ideas for fixing, cleaning, storing, entertaining and making home life easier.
“Our new video offerings allow our loyal audience to easily consume and connect in authentic and engaging ways,” said Bonnie Kintzer, Trusted Media Brands’ CEO. “Expanding our team demonstrates our commitment to digital growth. We’ll be producing more digital content to customize and distribute using formats that will resonate with our audience while also delivering results for our brand partners.”
TMBI emphasized its commitment to brand safety during the presentation, highlighting its unique capability to offer advertisers a trusted digital environment safe from the risk of placement near unsavory content. As the media industry has evolved and significantly expanded its digital offerings across platforms, TMBI has kept brand safety at the forefront of its consumer-first approach. In a recent Advertiser Perceptions study, 74 percent of advertisers and marketers agree TMBI is a top media company in providing trusted, brand-safe environments for digital advertising.
“Providing great content in a trusted, brand-safe environment is the promise we make every day to ensure a positive experience for both our marketing partners and consumer audiences,” said Rich Sutton, CRO at Trusted Media Brands. “‘Home Starts Here’ underscores this message. People feel safe when they feel at home. Our brands’ trust by consumers and advertisers is a source of pride for all of us at TMBI.”
Today, TMBI also released its most recent survey, “Social Cracks the Digital Video Code,” conducted by Advertiser Perceptions on its behalf. Participants included over 300 marketer and agency contacts who are involved in media brand selection decisions. The survey addressed industry decision makers’ sentiments toward the importance of key elements in the digital video process. The findings revealed that social and video platforms are still favored for those planning digital video campaigns. Even with increased hesitations and uncertainty regarding brand safety on social and video platforms over the past few months, 68 percent (two-thirds) of respondents agreed social is the most important partner for digital video campaigns. Video platforms follow with 60 percent.
Since TMBI’s last video survey in June 2016, the gap between the importance of social media as a top distribution partner and video platforms has shifted from video platforms rated three points ahead of social platforms, to social now ahead by 12 percent. The full whitepaper, including additional key findings, can be downloaded here.
Trusted Media Brands, Inc., currently reaches one in three U.S. millennials; and 40 percent of TMBI Digital Networks monthly audience are millennial. TMBI has 53.8 million consumers on its digital platforms, a 55 percent increase in audience growth since 2014 (ComScore May 2016). Across its properties’ combined social channels, TMBI has over 60 million followers reaching 21 million adult millennials (25-39 years old). Over the past three years, the company has increased its mobile unique visitors by 103 percent.
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. is a visionary, brand-driven multiplatform media company, home to iconic brands like Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly-targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include EnrichU, the Taste Community and Haven Home Media. Trusted Media Brands reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, visit TMBI.com.