Trusted Media Brands Digital Network Hits Record 63.2 Million Unique Visitors Digital Performance
TMB Digital Network Grows Twenty Percent over 2016 Performance; Leading Family, Lifestyle, Food, and DIY Digital Brands Add Over 10 Million UVs in Past Year
NEW YORK, N.Y., (January 4, 2018) – Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Reader’s Digest, Taste of Home and The Family Handyman, among others, today announced that its digital performance reached a record 63.2 million UVs during the November timeframe.
Based on the latest comScore reporting, the Trusted Media Brands Digital Network is now among the top 25 digital lifestyle networks, and has added over 10 million UVs in the past year alone, reflecting a 20 percent increase in audience growth. In addition, the growth was fueled by a continued increase in mobile traffic, which now accounts for 82 percent (four out of every five) of the total Trusted Media Brands traffic.
The strong performance was reflected among the core brands and digital network groups at Trusted Media Brands. In particular, Tasteofhome.com witnessed a 28.1 percent increase in UVs over the same period last year. During the November timeframe, Tasteofhome.com experienced a 51.6 percent growth in UVs over the previous month. The Taste of Home Group network also increased its reach during the November period with a 28.5 percent increase in UVs over the same period in the previous year.
Trusted Media Brands also had strong growth in its network properties RD.com, FamilyHandyman.com, and the Haven Home Media Group. Based on the latest comScore reports, RD.com reached 6.2 million UVs, reflecting a 32.7 percent increase over last year; The Family Handyman had 4.3 million UVs, a 14.6 percent increase over last year; and, the Haven Home Media Group reached 30.8 million UVs, a 5.8 percent over last year, enabling it to become the number one DIY digital network in the home category.
According to Bonnie Kintzer, president and CEO, the strong performance and growth reflects the company’s commitment to creating highly engaging and visually exciting content across our brand channels. “Whether it’s on digital media channels, magazines or social media platforms, we continue to invest in the necessary resources to create content in the home, food, lifestyle, and DIY areas that resonate with today’s visually driven audiences, especially millennials.”
Kintzer also pointed to the strong performance over the past year in the company’s digital advertising business. According to Kintzer, the company increased its overall digital advertising growth by 13 percent during the past twelve months. During that timeframe the company added over 30 members to its digital content and media areas continuing its transformation to a digital first approach to content delivery. She notes that many of the company’s popular magazines now rank among the highest in average time spent reading per issue including the Taste of Home, where readers spent an average of 46 minutes reading time per issue compared to 38 minutes for the competitive set. In fact, according to the latest MRI, one in four of Taste of Home’s audience of 12.8 million are millennials reflecting a 12 percent growth among this age group over the same period the previous year.
“We believe the investment in our digital teams, along with our sharp focus on creating content that resonates with modern audiences will enable us to serve the passion our consumers have for our brands and those marketers who want to bring their brand story to these highly engaged audiences,” says Vince Errico, chief digital officer. “Our goal moving into the year ahead is to accelerate the creation of new and innovative digital products and content so that we can further fuel these passions.”
About Trusted Media Brands
Trusted Media Brands is a visionary, brand-driven multiplatform media company, home to iconic brands like Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly-targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include MyDIYUniversity, the Taste Community and Haven Home Media.
Trusted Media Brands reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, visit TMBI.com.