Trusted Media Brands Joins Merkle as Premium Partner for Publisher Addressable Marketplaces Solution
Leading Media Company Among Select Brands to Join PAM
NEW YORK, June 14, 2016 – Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it’s premium partnership with Trusted Media Brands, Inc. (formerly Reader’s Digest Association), an iconic, multiplatform media company, as part of the launch of Merkle’s Publisher Addressable Marketplaces (PAM)™.
Trusted Media Brands is among the first media companies to join Merkle’s PAM solution. As a select partner, Trusted Media Brands has shared access to their audiences and premium content, powered by Merkle’s data, analytics, universal ID and platform, available to advertisers and agencies. PAM represents the industry’s first premium programmatic advertising solution that enables deterministic, people-based targeting and measurement across premium publisher audiences and inventory.
“Trusted Media Brands’ partnership with Merkle is an exciting step in our continued commitment to bring the best experience to our advertisers and their consumers,” said Rich Sutton, Trusted Media Brands Chief Revenue Officer. “We’re thrilled to enhance the ease and access to this experience, offering targeted, transparent and relevant ads.”
In addition to Trusted Media Brands, the initial launch of PAM includes other well-known media companies and publishers such as Pandora, Viant and LiveIntent. The solution will be unveiled at Cannes Lions 2016.
“We are really excited for Trusted Media Brands to be engaged in our Publisher Addressable Marketplaces solution, which will make their premium inventory available to more advertisers who wish to diversify their people-based media plans across a wide array of publishers,” said John Lee, EVP, Chief Strategy Officer, Merkle. “As one of the most dependable, long-established programmatic media providers, Trusted Media Brands is a welcome addition to the PAM solution.”
To continue offering the best-in-class capabilities and solutions, Trusted Media Brands will leverage Merkle’s Publisher Addressable Marketplaces with advertising partners.
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. (formerly known as The Reader’s Digest Association, Inc.), is a visionary, brand-driven multiplatform media company whose portfolio of iconic properties and products include Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include EnrichU, the Taste Community and Haven Home Media. Trusted Media Brands, Inc. reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 3,400 employees, the privately held corporation is headquartered in Columbia, Maryland with 15 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.