Trusted Media Brands Names Brand Sense Partners As Licensing Agent
Brand Sense Partners Tapped to Expand TMBI’s Brands Through Licensed Products, Creating a New Stream of Revenue for the Thriving Media Company
NEW YORK – (January 9, 2017) – Trusted Media Brands, Inc. (TMBI) today announced a new agreement with licensing agency Brand Sense Partners (BSP) to represent the company’s iconic brands including Taste of Home and Reader’s Digest, as well as enthusiast brands Country, Country Woman and Farm & Ranch Living. Through the licensing agreement, BSP will create opportunities for TMBI’s brands to connect with consumers through licensed products, opening up new revenue streams and branding opportunities for TMBI.
“We look forward to working with Brand Sense Partners to create a successful licensing program for Trusted Media Brands,” said Bonnie Kintzer, Trusted Media Brands Chief Executive Officer. “This approach has created another avenue for us to connect with our audiences in a new and meaningful way, introducing our brands to a wider marketplace.”
By teaming with BSP, TMBI will advance audience experience by licensing products associated with each brand’s unique family, food, health, home, finance and humor content.
“TMBI has one of the most recognizable portfolios in the marketplace and we are excited to partner with them,” said BSP president Monica Hallinan. “We look forward to spreading the brand message of these media entities, while upholding the stellar reputation that Trusted Media Brands has created.”
BSP will focus on licensing cookware and small home appliances for TMBI’s leading food brand, Taste of Home, aligning with its food, cooking and entertaining content. Taste of Home pioneered user-generated content offerings across its platforms, featuring an interactive exchange of engaging information and recipes submitted by real home cooks from across the country. BSP will also align various health and lifestyle products with the Reader’s Digest brand to reflect its authentic and inspiring content. Reader’s Digest is recognized by 99 percent of American adults, with stories and advice on health, home, family, food, finance and humor.
BSP will also license products for select TMBI enthusiast brands: Country, Country Woman and Farm & Ranch Living, all of which reflect the many roles and interests of their readers through insightful profiles, practical advice and inspirational stories.
BSP is a pioneering agency with a holistic approach to licensing and brand strategy, bringing together leading brands such as Pepsi, Hamilton Beach and Gold’s Gym, for the most advantageous product expansions and extensions.
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. (formerly known as The Reader’s Digest Association, Inc.), is a visionary, brand-driven multiplatform media company whose portfolio of iconic properties and products include Taste of Home, the world’s largest circulation food media brand; Reader’s Digest, a curated collection of real, inspiring and optimistic content; Country, a publication that connects audiences passionate about the community, spirit and beauty of the country; Country Woman, a celebration of women who share values and a passion for life, family and community through cooking, crafts and a dedication to home; and Farm & Ranch Living, a publication which shares stories, tips and photos that capture the tradition and everyday life of those who love nature and earn a living of the land. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.
About Brand Sense Partners
Headquartered in Los Angeles, Brand Sense Partners is a pioneering agency with a holistic approach to branding, design, licensing, business development and experiential marketing working with many leading brands in the global marketplace by offering a suite of services which connect the dots between vision, voice, product and experience. (www.bsp.com)