Trusted Media Brands Names Greg Coleman to Board of Directors
NEW YORK, N.Y., (February 28, 2018) — Trusted Media Brands, TrustedMediaBrands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, today announced the appointment of highly respected digital media industry veteran Greg Coleman to the company’s Board of Directors.
Coleman is currently Senior Advisor and Board Member of Buzzfeed Japan. He had been the company’s President until late last year when he moved into his current role with the organization.
His extensive background in media includes serving as President of Criteo, a global advertising technology and software company. Coleman has also held executive positions in many of the world’s most influential technology companies including serving as the president and Chief Revenue Officer at the Huffington Post and the EVP of global sales at Yahoo. Coleman also as served as President of Platform-A at AOL.
Coleman was previously with the predecessor company of Trusted Media Brands as a senior vice president of Reader’s Digest Association and president of U.S. Magazine Publishing, and at CBS, Inc., where he spent 10 years leading advertising efforts for Woman’s Day as vice president and national sales manager.
“We are thrilled to have someone with Greg’s incredible experience and knowledge in helping multi-channel media companies build on their growth and expansion join our Board,” says Bonnie Kintzer, President and CEO, Trusted Media Brands. “We have had tremendous success in the past year growing our business across digital and social media platforms, and his insights will be extremely valuable as we look to further accelerate that expansion moving forward.”
Kintzer notes that according to comScore, the Trusted Media Brands Digital network is among the top 30 out of over 2,000 digital lifestyle networks. Across its digital network the company reached 62.7 million UVs in December, a 20.4 percent increase from the same period last year, and added over 10 million within that timeframe.
In addition, Tasteofhome.com reached a record 19.8 million unique visitors (UVs) in December, a 55.1 percent increase from the same period in 2016 and the digital destinations for The Family Handyman and Reader’s Digest saw strong year-over-year growth with Familyhandyman.com increasing its UVs by 34.7 percent and RD.com increasing its UVs by 34.2 percent. Additionally, Reader’s Digest is now among the top ten magazine brands reaching an average audience of 19 million according to the latest Magazine Media 360° report.
“Bonnie and her team have created a new model for the media industry built on great brands and trusted content that is both desired and valued by the consumer,” says Coleman. “I’m excited to join the Trusted Media Brands Board as the company further expands its dynamic growth across new platforms.”
He holds a B.S. degree in business administration from Georgetown University and attended the M.B.A. program at New York University. Coleman is also an adjunct professor at NYU Stern School of Business teaching a class on Digital Media Innovation.
About Trusted Media Brands
Trusted Media Brands is a visionary, brand-driven multiplatform media company, home to iconic brands like Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly-targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include the Taste Community and Haven Home Media.
Trusted Media Brands reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, TrustedMediaBrands