Trusted Media Brands Names John Boland Vice President, National Corporate Sales
Industry Veteran Will Lead Print and Integrated Sales for Taste of Home and Reader’s Digest Brands
NEW YORK, N.Y. (December 19, 2018) — Trusted Media Brands, a leader in brand-driven multi-platform media content and home to iconic brands such as Taste of Home, Reader’s Digest and The Family Handyman among others, today named John Boland Vice President, National Corporate Sales, effective immediately. He will report to Trusted Media Brands Chief Revenue Officer Zach Friedman and will be based in the company’s offices on Third Avenue in New York City.
Boland most recently served as the Senior Vice President of Fine Cooking Media, where he was responsible for strategic direction and oversight of Fine Cooking Magazine, Finecooking.com and Moveable Feast with Fine Cooking on Public Television. During his tenure, Fine Cooking experienced a 300 percent increase in advertising revenue across print, digital and broadcast and received the 2016 iMag Award for Advertising Revenue from MPA, The Association of Magazine Media.
Previously, Boland has held numerous senior management and leadership roles within the industry, including Associate Publisher of Redbook, launch Associate Publisher of Food Network Magazine, and Publisher of Backpacker and Expedia Travels Magazine. He has also consulted with a number of publishers, specializing in integrated media and shopper marketing program development.
“With more than two decades of experience, John is a respected leader in the industry. He has a reputation for creating powerful consumer activation programs for clients that are creative and effective. I know he will be an asset to our brands and our customers as we continue to build on our multi-channel growth initiatives. We welcome him to the Trusted Media Brands team,” said Friedman.
“I’m delighted to join Trusted Media Brands and to represent this incredible portfolio. Taste of Home and Reader’s Digest have unparalleled credibility, reach and engagement, and offer our advertising and marketing partners an exceptional value proposition,” said Boland.
Boland holds a Bachelor of Science in Magazine Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.
The Trusted Media Brands Digital Network broke a new traffic record in November 2018, reaching nearly 70 million UVs, according to comScore. This is a 10.1 percent increase from November 2017.
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About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands, is headquartered in New York City. For more information, visit www.trustedmediabrands.com.
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