Trusted Media Brands Names Scott Mulqueen V.P. Programmatic and Data Product Operations
Former Time Executive to Lead Programmatic Business as Company Further Expands Digital Business
NEW YORK, N.Y. (June 12, 2018) – Trusted Media Brands, TrustedMediaBrands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, today announced the appointment of Scott Mulqueen to the position of Vice President, Programmatic and Data Product Operations effective immediately.
He will be based in the company’s offices on Third Avenue in New York City, reporting to Vince Errico, Chief Digital Officer.
Mulqueen most recently served as Vice President, Programmatic Strategy and Operations for Time Inc., where he was responsible for overseeing multiple programmatic groups including operations, yield, analysis and products for the company’s broad range of media brands and services.
Previously, Mulqueen served as Vice President, Programmatic and Audience Monetization for About Inc., where he managed the team that oversaw the programmatic business including sales, forecast, revenue, and general operations. His background also includes serving as Yield Manager, Hearst Digital and, Finance and Pricing Manager, Standard Motor Products among others.
“Scott brings an incredible track record in growing programmatic business for premier media companies as well as the ability to lead teams focused on increasing digital revenue and performance,” says Vince Errico, Chief Digital Officer, Trusted Media Brands. “We are excited to have him join us as we further build out our digital footprint across our portfolio of brands, products and services.”
Errico notes that according to the latest comScore rankings, the Trusted Media Brands Digital network is among the top 25 out of over 1,600 digital lifestyle networks. According to the report, four out of five consumers are now reaching the Trusted Media Brands Digital network through their mobile devices.
Trusted Media Brands’ strong digital performance continues to reflect the company’s commitment to creating highly engaging and personalized content for today’s digitally-driven audiences. In fact, according to the latest MPA 360° Report, Reader’s Digest was among the top ten in growth in mobile audience with a 121 percent growth versus the same period last year.
“Trusted Media Brands has an incredible portfolio of brands and products that well positioned for continued growth in the programmatic marketplace,” says Mulqueen. “It is exciting to be joining a company that has made smart, strategic investments in its digital business and operations focused on enhancing the consumer experience and providing marketers with a brand safe environment to engage with those audiences.”
Mulqueen holds a B.S. Degree in Finance from St. John’s University, and currently resides on Long Island, N.Y., with his family.
About Trusted Media Brands
Trusted Media Brands is a visionary, brand-driven multiplatform media company, home to iconic brands like Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly-targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include the Taste Community and Haven Home Media.
Trusted Media Brands reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, www.TrustedMediaBrands.com