Trusted Media Brands’ Tasteofhome.com and Familyhandyman.com Hit Record December Performance
Trusted Media Brands Traffic Grows to 62.7 Million Unique Visitors
NEW YORK, N.Y., (February 7, 2018) – Trusted Media Brands, one of the nation’s leading multichannel media companies, and home to iconic brands such as Taste of Home,Reader’s Digest, and The Family Handyman, among others, today announced its leading multi-platform producer of food, home cooking and entertaining content, Tasteofhome.com, and its leading DIY brand, Familyhandyman.com saw record performance in December 2017.
According to the latest comScore report, Tasteofhome.com reached a record 19.8 million unique visitors (UVs) in December, a 55.1 percent increase from the same period in 2016. Additionally, the digital destinations for The Family Handyman and Reader’s Digest saw strong year-over-year growth with Familyhandyman.com increasing its UVs by 34.7 percent and RD.com increasing its UVs by 34.2 percent. Additionally, Reader’s Digest is now among the top ten magazine brands reaching an average audience of 19 million according to the latest Magazine Media 360° report.
Based on the comScore rankings, the Trusted Media Brands Digital network is among the top 30 out of over 2,000 digital lifestyle networks. Across its digital network the company reached 62.7 million UVs in December, a 20.4 percent increase from the same period last year, and added over 10 million within that timeframe.
Trusted Media Brands strong digital performance is a testament to the company’s continued commitment to creating highly engaging and personalized content for today’s digitally-driven audiences.
“With our consumer-first approach and roots in engaging readers through UGC content, we’ve been able to effectively grow our digital audiences by strategically optimizing content across all of our platforms,” said Bonnie Kintzer, Trusted Media Brands CEO. “Our growing team has strong digital expertise across social, search and programmatic. Their contributions have allowed us to identify new ways to have our content resonate more with our readers while reaching them on an ever growing range of media channels.”
Beyond its core brands, Trusted Media Brands also saw strong performance across its network properties Haven Home Media Group and The Taste of Home Group. Haven Home Media Group reached over 28.8 million UVs, a 1.9 percent increase from December 2016, making it the top performing brand among its competitive set in the home category. The Taste of Home Group reached over 52.8 million UVs, a 26.8 percent increase from December 2016, ranking it among the top 10 in the food category.
“Our digital growth reflects our continued commitment to creating a brand-safe environment that connects with our audience’s passion for genuine and authentic content,” said Vince Errico, Trusted Media Brands chief digital officer. “Be it on digital media channels or social media platforms, we will continue to leverage our resources in creative ways to help us invigorate the informative and entertaining content that we’re known for to reach new audiences.”
To learn more about the Trusted Media Brands Digital Network and brand properties visit the website here.
About Trusted Media Brands
Trusted Media Brands is a visionary, brand-driven multi-platform media company, home to iconic brands like Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly-targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living andReminisce; and digital properties which include MyDIYUniversity, the Taste Community and Haven Home Media.
Trusted Media Brands reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, visit TMBI.com.